The article focuses on ways to use artificial intelligence in assessment and enhancement of creativity. This topic seems very important in the context of the intensive development of computer technologies providing people with the vast range of opportunities to improve their professional skills and intensify their personal development. Some particular ways of the use of artificial intelligence are analyzed. Artificial intelligence can operate independently and generate its own creative ideas. At the same time, it can interact with humans within the creative process or serve as a “creative assistance” of humans. The results of the empirical studies in this area showed that the efficacy of the artificial intelligence in the course of assessment and enhancement of human creativity is determined to considerable extent by a task given, a particular area which artificial intelligence operates in, and the specific forms of its interactions with humans. In some areas (e.g., generation of alternative uses), artificial intelligence can outperform humans, whereas in other tasks (e.g., creative writing) humans perform better that artificial intelligence. Some practical recommendations on how to optimize the use of artificial intelligence in assessment and enhancement of creativity, were proposed. Results of the study can be used in the development of creativity assessment methods as well as for the improvement of interaction between people and artificial intelligence.