The paper describes the essence and stages of subjectivity genesis as a process of an individual reflexing themselves as a subject and gaining opportunities for self-determination. Application of the ideas of subjectivity genesis in education is discussed. It has been shown that purposeful subjectivity genesis and development of an ability to overcome life’s difficulties are enhanced by a combination of subjectivity genesis approach (A.S. Ognev, V.A. Petrovsky), mechanisms of virtual, reflected and returned subjectivity proposed by V.A. Petrovsky, and main principles of contemporary positive psychology outlined by M. Seligman in his PERMA conception and ideas of the key traits of a successful personality. The paper describes content and characteristics of an educational course “Life navigation”^® as an example of purposeful and positive subjectivity genesis (author – A.S. Ognev).
Traditional methods as well as visual-verbal semantic differential embodied in the high frequency eye tracking SMI Hi-Speed 1250 system provide evidence for the purposeful and positive development of subjectivity when taking “Life navigation” course.   It has been shown that use of virtual, reflected and returned subjectivity methods proposed by V.A. Petrovsky helps to at most individualise student’s educational path, control the psychological impact on the student’s personality, strengthen their valid confidence and create healthy optimism. The results of educational activity thus become a measure of the level of universal competencies as well as an important personological background of life success, well-being and personality thrift.