The article is devoted to the grounds of perspectives of personology as a new integrative trend in psychological investigation of personality. The methodological model of personology in the paradigm of «life» is proposed. The article systematizes philosophical and psychological ideas of personality as an active beginning of one's own life, regularities of individual life course, its internal architectonics and personal conditions of its recreation and renewal. Personality is viewed through the categories of worlds and individual means of life, space and time of life, life events and life relationships, moments of involvement and personal development of life. The importance of paradigm of «life» for establishment of modern theory, phenomenology and personal self-knowledge is emphasized.