Professional self­identification is traditionally taken almost exclusively as a process of choice at the stage of graduation from secondary school. However one may argue that personal significance of choice of a university undergraduate is not less significant than the secondary school graduates’ choice. An additional tension to the professional choice of the undergraduate university students is caused by its connection to the tasks of their life choices. Consequently theoretical analysis of professional self-identification must address the notions and constructs which are used in sociology and psychology as indicators of reflexive and motivational constituents of self-identification. The article presents and analyzes the results of a study of conceptions of possible of higher education undergraduates in the capital and in regional universities.