The author localizes the «place» of creativeness in a virtual melting pot. The inner forms of words, images and actions melt there. The inner form of word includes the modified forms of image and action, the inner form of image — the same forms of word and action, and finally the inner form of action — the same forms of word and image. All of them also include the senses and meanings (verbal, perceptive and operational, respectively). It is hypothesized that each of inner forms is presented by a corresponding motor programs of possible localization of word, image, and action. Due to the operation (melting) of virtual programs a new inner form is born. Thus, a new word, or a new image, or a new action is created as an output of the melting pot.