The article examines the formation and dynamics of structures of subjective experience and culture. Culture is understood as an environment consisting of artificially created patterns of «affordances». The results of the research represent the evolution of implicit social representations in the period of social and economic changes in Russia. The authors describe language as a special instrument used in individuals’ reports and self-reports on results of their behaviour, with which they evaluate the significance of individual results for the community; they argue that this instrument is community-specific. They give a complex definition of culture and discern its elements and units. They also offer a systematic view of morals and make an analogy between morals as a feature of under-differentiated systems in culture, on the one side, and emotions as a feature of under-differentiated systems in the structure of subjective experience, on the other side. In contrast with this, they link law and consciousness to the high-differentiated systems of the same structures.