TY - JOUR TI - The Paradigm of Utility Maximization and Its Generalizations: Review of a Research Area T2 - Psychology. Journal of Higher School of Economics IS - Psychology. Journal of Higher School of Economics AB - Different versions of the utility maximization paradigm are examined and the problem of representing preferences and choice functions by utility functions is studied. Results obtained in the classical case (without the comparison threshold) and in the case of the threshold depending on one alternative are compared. The models are constructed in which the threshold depends on two compared alternatives and/or a feasible set of alternatives. A model explaining H. Simon’s paradigm of choice is described. AU - F. Aleskerov UR - https://psy-journal.hse.ru/en/2006-3-3/27139383.html PY - 2006 SP - 112-129 VL - 3